Top 8 SEO Principles For Business Owners
This guide covers the top 8 SEO principles for business owners to manage their website development needs.
We highlight a lot of stuff you can do on your WordPress site. It goes from technical SEO tips to conversion tips, to content tips, to conversation tips, and a whole lot in between.
There’s a catch though. If you want to rank for highly competitive terms, you’ll have to actually manage most of the SEO Principles and create great and compelling content in the process.
You’re competing with every other website and business on the planet for attention, visitors, and outcomes. That means you have to put in a lot of hard work!
But don’t worry — we’re here to help. See our managed website hosting package.
1. Get your basic WordPress SEO principles right
Out of the box, WordPress is a pretty well-optimized content management system. A basic setup can provide a strong foundation — even without extensive customization, theme optimization, and plugins. That said, there are a few things you should do to increase your chances of ranking using these SEO principles. Ensure you refine your workflow by keeping topics specific, and make sure your website is perfectly optimized.
Most business owners pay Website Developers for a website that looks good and is functional for the user. What we find with many of these websites, is that the ‘technical SEO principles’ in the backend, have not done been implemented correctly, if at all. As a result, with no Key words or meta description etc, this dramatically decreases your website search results. Most business owners aren’t even aware when this happens. At LibAbun we guarantee we will correctly complete all your technical SEO principles on your website for Search Engine Optimisation.
By putting the right basic settings in place, and applying a few simple techniques, you can ensure that you have a strong foundation to build upon!
2. Optimize your content
Perhaps the best SEO principle is that your site should provide the best content on your chosen subject — period. People are looking for engaging, authoritative articles and trustworthy answers to their questions. Writing high-quality content for your WordPress site begins with your unique ideas or distinctive take on a particular topic. But it also means presenting these ideas in a well-structured and accessible manner. Together, this will help you attract the audience you’re looking for and keep them engaged.
3. Optimize your site structure
A solid site structure helps your users and the search engines navigate your site. On top of that, it will make clear what pages on your website are most important. There are two pillars to a good site structure: organizing your site and the contextual internal linking.
It is important to have internal links to other pages on your website. There are many reasons for this, here are a couple. Getting visitors to go to other pages on your site will decrease your ‘Bounce Rate’. A ‘bounce rate’ is when a visitor goes to a landing page on your site, looks at that one page, then leaves your site altogether. This is indirectly telling Google that person did not find what he/she was looking for. A high bounce rate on any pages is a negative ranking for SEO principles.
Sending visitors to another page on your website, further educates them on your products/services. They may even buy something! So always have internal links to other pages on every page on your website.
4. Speed up your WordPress website
If your website is slow, you risk frustrating your users. That makes them less likely to engage, browse, convert, or visit again. That, in turn, can make them less likely to share your content, link to your pages, or recommend your brand. In short, speed is an important part of WordPress SEO principles, and a huge part of the overall user experience. That means that it’s critical to measure and manage your performance — especially for users on mobile or slower connections!
5. Secure your WordPress website
WordPress is the most-used platform for website management in the world. It powers 37% of the web (June 2020). While that is awesome, it also means that WordPress is the most targeted platform for hackers. When running a WordPress website, basic security is dealt with by the platform, but there are things you can do yourselves to make your website more secure.
That starts with your own login. The default username in WordPress is admin, so change that first. Otherwise, a hacker’s first guess for your username is just too easy. The same goes for your password. Passwords like
welcome01 are just not enough. Use a password manager like 1Password or LastPass and pick a 20+ character password instead. WordPress also has a number of plugins for two-factor verification, so adding that to your website is easy as pie as well. Do it.
6. Cater to your mobile visitors
Take one look around and you’ll notice that our mobile devices are becoming the de facto way of browsing the web, even when we’re at home, lying on our couch. We visit mobile websites. You, as a website owner, need to cater to your mobile visitors.
7. Analyze and improve your performance
A good SEO campaign relies not only on implementing changes but also measuring the impact of those changes, seeing what works and doing more of that. Google has developed two amazing tools to analyze the results of your website and to identify new opportunities where you could focus on in the future.
The first one, for analyzing results, is Google Analytics. By adding Google Analytics to your website, you make sure all user data will be stored in your own account. You can, for instance, check how many visits your pages get, how many of your visitors convert, how many visitors immediately leave your website after landing on a certain page and much more. Within Google Analytics, you can see how visitors behave on your website.
The second tool is meant to analyze how your website performs and to see how visitors find you in the search engine. That tool is Google Search Console. By exporting and sorting through your search queries and impression data, it’s easy to identify opportunities where you could focus on improving clickthrough rates, content, and/or rankings.
8. Promote your site
You put a lot of time and effort into the content of your site and making sure that readers can find it via search engines thanks to SEO. But there are other ways to get people to visit your WordPress site and read your posts. But how do you get and grow such an audience? Simply writing posts and putting these out there won’t do the trick: you need to promote your site!