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This report – Email Marketing Best Practices highlights the steps you need to take to improve your sender score reputations with all email service providers. This will increase the percentage of emails you send out actually getting into your prospects or customers ’email in-box’.
Email Marketing is more sophisticated than you may think! Many people I have spoken to about Email Marketing think it is a free and basic marketing strategy, where they can put together some marketing copy, perhaps include some images then send it off to their lists and ‘Hey Presto’ it magically appears in their entire lists Inbox.
The reality is that it is a lot more complicated than that and what’s even more tragic is that most small business owners don’t find out enough about the mechanics to get their emails into their target markets inbox and how to conduct all future marketing to keep getting their emails delivered to their contact lists.
Once you download this report if you want to learn more about Email Marketing Best Practices on our blog on this subject contained on our LibAbun website.
People who conduct email marketing to lists they have purchased or lists that have not ‘Opted-in’ to receiving your email marketing will severely damage their email reputation scores with all the email service providers. It is also highly likely that you could damage your Search Engine Optimisation rankings too if you are emailing out with an email address that contains your main website’s URL address in your email address.
Do not email lists from whom you have not had permission to email them at least once.
Segmenting your contact list into more refined groups or interests will help you with both developing interesting content and enhancing your open rates.
If you want to follow email marketing best practices, you should also remove from your lists anyone who has not opened your emails in the last 90 days. This will improve your open rates and email reputation scores.
People who also open all your emails are also indirectly expressing an interest in what you do. You could automatically boost their lead score rankings and automate further follow up with them. To find out how this can be read another of our blogs ‘Lead Scoring Like A Rockstar’.