Understanding How Organic Search Works

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behaviour; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimisation.
Fabio Tongson · 18th February 2020

Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay-per-click advertising), which are populated via an auction system. Links and domain authority and other organic ranking factors.

Gain an understanding of search engine algorithms and how they affect search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy. Including how to select keywords and perform keyword research. Consumer psychology and search behaviour. And how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimisation.

You must understand the difference between all of your traffic sources and how traffic is classified. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic. Here is a breakdown of all sources:

  • Direct: Any traffic where the referrer or source is unknown
  • Email: Traffic from email marketing that has been properly tagged with an email parameter
  • Organic: Traffic from search engine results.
  • Paid search: Traffic from search engine results that is the result of paid advertising via paid search platform.
  • Referral: Traffic that occurs when a user finds you through a site other than a major search engine
  • Social: Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram
  • Other: If traffic does not fit into another source or as “Other” via a URL parameter. It will be bucketed into “Other” traffic.

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Course Includes

  • 6 Lessons
  • 25 Topics