Similarly,Hi, . A display advertising campaign is a method of attracting the audience of a website. Similarly, social media campaigns or other digital mediums to take a specific action. Examples are text-based, image or video advertisements. Encourage the users to click-through to a landing page and take action (e.g. make a purchase).
Most display and online advertising campaigns charge on a cost per click (CPC) basis.
For instance, they can also use for retargeting campaigns. This is where ads are served to users who have already visited a specific website. The aim is to “retarget” them and encourage them to return to the website. To take the same action (or an action at a different stage of the funnel).
With that in mind, let’s explore what makes a great display ad campaign. And how to put together compelling ad creative to attract your ideal audience.
In addition, you should design your display advertising campaigns to help you achieve your goals. Here we’ll go over some of the many things display advertising can do for you, including making a great first impression, moving customers through the sales funnel, and turning interested people into paying customers.
Similarly, mostly used media tools are print media and electronic media. Print media includes newspaper, magazines, pamphlets, banners, and hoardings. Electronic media includes radio, television, e-mails, sending a message on mobiles, and telephonic advertising. The only point to remember is getting a proper frequency for the advertising campaign.
All campaigns do not have fix duration. Some campaigns are seasonal and some run all year round. All campaigns differ in timings. Some advertising campaigns are media-base, some are area based, some are product base, and some are objective-base.
Enjoy the learning .