Google Search Console Reporting
Track your website's search performance with Google Search Console and review and analyse every month.
SEO Benefits of Google Search Console For Businesses.
Blunty put – If you want to get more business through the internet, then at the very minimum, you need get regular reports on the performance of your online marketing platforms through Google Search Console and Analytics.
Google Search Console for your Website, is like the Dashboard, within your car; it tells you how your vehicle is performing and helps you achieve your desired outcomes.
We understand you are a ‘Busy Business Owner’, yet as Business Owner, you have a responsibility to plan and manage the growth of your businesses.
Getting monthly Google Analytics reports on the performance and results of your website pages, is a critical analysis if you are wanting to grow the amount of business conducted online.
Google Search Console helps in tracking every little detail of your website that can prove to be hugely important for achieving better search rankings. Your Console only tracks and reports your ‘organic’ search traffic. This organic search traffic is people who are searching for topics/subjects contained in your website and the related keywords contained in your website.
Search Console offers tools and reports for the following actions:
- Confirm that Google can find and crawl your site.
- Fix indexing problems and request re-indexing of new or updated content.
- View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
- Receive alerts when Google encounters indexing, spam, or other issues on your site.
- Show you which sites link to your website.
- Troubleshoot issues for AMP, mobile usability, and other Search features.
Who should use Search Console?
Anyone with a website! From generalist to specialist, from newbie to advanced. Google Search Console can help you and should be one of a few dashboards you need to review monthly.
- Business owners: Even if you won’t be using Google Search Console yourself, you should be aware of what it is for. We recommend you become familiar with the basics of optimising your website for search engines. You should also know what features are available in the Google Search Console.
- SEO specialists or marketers: As someone focused on online marketing, Google Search Console will help you monitor your website traffic. It will also help you Optimise your ranking, and make informed decisions about the appearance of your site’s search results. You can use the information in Search Console to influence technical decisions for the website. You can also do sophisticated marketing analysis in conjunction with other Google tools like Analytics, Google Trends, and Google Ads.
- Site administrators: As a site admin, you should care about the healthy operation of your website. Search Console lets you easily monitor and in some cases, resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments, happen smoothly, with respect to search performance.
- Web developers: If you are creating the actual makeup and/or code for your site, Search Console helps you monitor and resolve common issues with your coding, such as errors in structured data.
Benefits of Google Search Console
Here are some illustrations that would help you understand better the relevance of getting your website verified by the Google Search Console:
Google Search Rankings:
This is what the console is primarily made for. It essentially tells you about the page title, meta description, sitelinks, site search option, URL, etc.
Extremely Relevant Data Collection
This tool is designed to collect and save relevant data about the website – around 10,000 pages in this section of the Google Search Console. Receive detailed graphs about the amount of structured data elements found on your website to any subsequent markup errors. You can also download the error reports for sharing with website developers or offline review.
HTML Improvisations
If you need to know exactly how many of your landing pages have 404 errors showing, through this console you can have the data in no time, since it collects reports on errors discovered during its regular crawls of the website. Common errors like missing title tags and duplicate titles are identified and flagged.
Search Analytics
One of the most crucial roles of the Google Search Console is to deliver insights as to how to perform better in the search rankings. It also indicates how to get better organic traffic with enhanced CTRs – click through rates. The console will show you the most linked domains to your website. It also highlights your anchor texts that links through to other pages or websites. The Google Search Console basically takes care of all your search analytics at one place.
Mobile Usability:
Google has declared that mobile-friendly websites are much more preferred over non-mobile friendly websites. Over half the searches conducted these days are made on mobiles. As a result, this is a major influencer in your websites Google Search Ranking results. Other various issues that can be identified through the Google Search Console are:
Flash content
Small Font
Fixed-Width Viewport
Viewport Not Configured
Content not Sized to Viewport
Tap Targets too Close
Google Indexing:
Your Google Search Console also offers insights about exactly how many of your website pages are included in the Google Indexing results and whether you need to remove any unwanted URLs embedded on your website. A quick look at your console gives you a clear idea of any increase or decrease in the indexed pages and help you understand exactly which part of your website needs working.
Crawl and Fetch as Google:
These features are helpful in finding errors during the crawling like 404 page errors etc, that are kept in separate segments for the ease of fixing them. Also, if you’re toggling between various interfaces like desktop, mobile smartphone, mobile XHTML, and mobile cHTML to have an idea about the look and feel of your website on various devices; this console gives you previews of everything, all at once.
Sitemaps and site messages:
Sitemaps are exactly as they sound – maps to your website, guiding the Googlebots to find your website pages and to index them. These days, Googlebots know the exact location of all the pages. In your Google Search Console, you can see how many pages have been submitted and how many pages are actually indexed. Your console also alerts you of many important messages like crawling errors, security issues etc.
Want to use Google Search Console reporting, without the hassle of setting it all up?
Speak with us at Libabun about using the Google Search Console in your business. We appreciate most business owners just want to get on with your ‘day job’ and do what you do best. To help you, we can set up your Google Search Console for you and deliver our monthly reports. We’ll then teach you what the data actually means and how to analyse and manage the results to choose the best growth strategies for your business.