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Chatbots, those things that sometimes pop up at the bottom corner of a website. They are applications that mimic written or spoken natural speech so as to create a conversation or interaction with a real person.
There are two main ways chatbots are offered to visitors, with web-based applications or standalone apps.
Chatbots are frequently used in customer service type roles, doing the things normally done by humans, such as first point of contact support.
However there are more and more Chatbots emerging in ever differing sectors with better and better conversational flows and broader marketing functions.
Since 2017/18 ‘CHATBOTS’ have taken marketing, sales and customer services communication to a whole new and exciting level.
Compared to emails, Chatbot message open rates, click through rates and response rates are phenomenal. Mainly because your prospects/customers get most of the information they seek, there and then.
Your business gets to communicate with your prospect/customer through a Chatbot and you record the conversation. You can then get a human to follow up as soon as you can.